You can get Pon Juice Hello Kitty (left) and Bocchan Hello Kitty (right) only in Ehime.
Pon juice is mixture of orange and mikan, Japanese mandarin juice.
Ehime is famous mikan production area.
Botchan is a novel written by Natsume Sōseki in 1906. It is considered to be one of the most popular novels in Japan, read by most Japanese during their childhood. The central theme of the story is morality.
The story is based on the author's personal experience as a teacher being transferred to Matsuyama (Capital city of Ehime), which sets the stage for this novel. Natsume was born in Tokyo, and dwelling in Matsuyama was his first experience living elsewhere. The novel reflects his feelings during that experience.